Calligraphy

Hindware revamps brand identity, changes logo design and strings Tamanna Bhatia as brand endorser



NNA |
Update:
March 25, 2022 7:29 p.m. STI

New Delhi [India], March 25 (ANI/BusinessWire India): Hindware, a leader in complete bathroom solutions, today announced a new brand identity to strengthen its connection with customers and complement its position in the washroom industry. As part of the exercise, the company introduced a revamped logo, launched a new range of colorful faucets, “Hues”, and tapped lead actress Tamanna Bhatia as a Brand Endorser to establish a stronger connection with consumers in southern markets and across India. .

Hindware has been at the forefront of industry designs and innovations for decades, as the company grows to new heights, it aims to build a deeper connection with the public for a new future. At an event, Hindware unveiled its new brand logo in Black & White color echoing supremacy and sweetness. Additionally, the company unveiled the new logo for the Italian Hindware collection, in white, gold and black, representing luxury, triumph and success, while “Italian” written in artistic calligraphy to signify elegance. The essence of the new Hindware Italian Collection logo relates more to confidence, boldness and power, and hints of the legacy brand logo – Hindware, can be seen, denoting a premium tone balanced with promise. of quality and performance. This approach helps Italian Collection establish benchmarks and enter the consumer’s consideration set who is looking for stylish, contemporary, innovative and above all reliable products. With the overall rebranding exercise, the company intends to position Hindware Italian Collection as a premium brand with a strong heritage and confidence in its proverbial brand, Hindware.

Along with the high-end brand’s new logo, Hindware Italian Collection has added another feather to its caps by announcing the product launch “Hues by Hindware Italian Collection”. Hindware Italian Collection’s ‘Hues’ seeks to connect with an audience seeking to design bathrooms with color and impeccable finish in metro and mini-metro cities. The new bathroom range includes a full range of taps called Edge, Element and Avior available in stunning colors – Gold, Rose-Gold and Chrome Black. The product range has a sharp and avant-garde design to adapt to the sinks and toilets of each bathing space. Each color palette evokes beauty and elegance in the most impactful way, able to instantly elevate the look of any bath space. Exclusively, the collection is designed to be aesthetically appealing and constructed with the most durable finish available today.

A prominent female actor, Tamanna Bhatia has also been signed as a brand endorser for the launch of ‘Hues’ faucets by Hindware Italian Collection. As part of the association, Tamanna will support the value of the Hindware brand and further strengthen its position in Hindware Italian Collection’s premium offerings.

Commenting on the announcement, Sudhanshu Pokhriyal, Chief Executive Officer of Bath & Tiles, Brilloca, said, “Our marketing strategies are at the heart of changing industry dynamics and, therefore, keeping Mind market sentiments and public appeal, we made a conscious call to introduce a new identity for Hindware and Hindware Italian Collection. With this, we reflect the modern perspective and our rich heritage; the aim of this rebranding is to improve the connection with customers in today’s times. Aligned with the new brand identity, we are pleased to launch a vibrant and elegant range of luxurious veneers, “Hues” from Hindware Italian Collection. The colored faucets have a beautiful, durable finish that will brighten up your bathroom and give it an aesthetic look.

He further added, “We are delighted to have Tamanna Bhatia as our brand endorser, she personifies the elegance and style proposition of our products. By his side, we are sure to strengthen the brand’s bond with consumers, especially in South India.

Commenting on the association, Tamanna Bhatia said, “I am extremely pleased to be associated with India’s leading bath solutions brand, Hindware. I am someone who is obsessed with beautiful bathroom decor. That’s why I resonate with the company’s vision. , their collection is inspired by confidence and rich designs. Hindware Italian Collection’s “Hues” is extremely exquisite, and the color tones are sure to add a touch of luxury to bathroom settings. I really bond with the brand and look forward to a long blossoming of the association forward.”

Link to Tamanna Bhatia’s video message

During the announcement, Charu Malhotra Bhatia, Vice President of Marketing at Brilloca Limited, said, “We are pleased to have actress Tamanna Bhatia on board as our brand endorser; I’m sure the association will help us improve our connection with consumers in southern markets. . Hindware has always celebrated and championed the fusion of thoughtful features and beautiful designs and Tamanna accurately brings the brand’s extravagance to life with its ‘nothing but the best’ attitude. We welcome him to the Hindware family.
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