“I know we’ve all been busy through this hectic season, but it deserves your minute or two,” stylist Pam Quiñones noted on Instagram. “The devastation of Vis-Min caused by #Odetteph broke my heart… If you’ve been here for a while you know I’m from Mindanao. Our city has been spared and my family is safe. But many homes and businesses of friends and families in Cebu, Siargao, Bohol, and other parts of the Visayas and Mindanao have been unlucky. My best friend is from Cebu, and I have received first hand information and updates from her. And frankly, I’m at a loss for words seeing pictures of his crumbling house that greeted us a few times when we visited his family.
It’s hard to see the bright side of the Christmas season knowing that many of our brothers and sisters in the Visayas and the Mindanao region are suffering from the onslaught of Super Typhoon Odette. And while many miss the normality of Christmases past and try to achieve it today, that doesn’t mean we should look beyond the current plight of typhoon survivors. Other local fashion brands are joining Pam in her cry for help, taking their own initiatives to help those affected.
Many of our local artisans, custodians of the Philippines’ creative heritage, are found in the said regions. After having worked for years to bring our cultural identity to life through craftsmanship, now is the time to give them a helping hand.
Below are some initiatives from local fashion designers and local brands that you can check out and send for help.
KC’S Closet and With Me
Actress and designer KC Concepcion is selling her “The Sun Will Shine” shirt from the “Love, KC” collection, the proceeds of which go “directly to rescue and relief operations dedicated to the Filipino communities affected by this devastating tropical cyclone” .
“Your purchase is very special to us during this time when those affected by Typhoon Rai (Odette) in the Philippines need your support the most,” she posted. “Let’s be the sun in other people’s gray skies and, in our own way, make the world a better place. Thank you for your purchase and your association with our cause. Salamat po.
The multi-brand lifestyle store Tropa Store has hosted and hosted many local fashion creations. In the past, it has built its roots in Siargao by building a branch concept there. Unfortunately, the retail space was also hit hard by the typhoon. While trying to recover from the storm’s repercussions, he also opens his point 117 Aguirre in Makati for relief and supplies depot.
“As we continue to recover from Typhoon Odette, we find ourselves returning to what attracted us to the island in the first place: an unwavering sense of community and pakikipagkapwa. In the few months we spent building a base in Siargao, we got to know its people as a special breed of Islanders – welcoming us, our partner brands and other members of our Tropa with the most great heat, ”he said. “At Tropa, we are devastated but nonetheless grateful for the safety of our team, as well as the island’s innate ability to bounce back amid the aftermath of the storm.
A social enterprise that works closely with proud weavers and artisans, and being based in Cebu, one of the many areas hit hard by the typhoon, Anthill knows what the survivors are going through, especially their team. To help them, the brand is continuing its holiday initiative with donation options on its online store.
“We have stepped up our fundraising efforts this Christmas. In addition to the Noche Buena package, we appeal to your kind heart and presence to lend your support in our disaster relief efforts to ensure that our partners and team have all of their basic needs while on vacation so that we are slowly rebuilding, ”he says. “You can send donations at the time of verification of your shopping carts or send them directly through our account numbers on the post above. We will account for everything and publish a transparency report showing where the funds are being used. “
Find out about other Typhoon Odette relief efforts and fundraisers here and below.
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