The French designer hails ODOP and explores the possibility of a memorandum of understanding

French textile artist Isabella Moulin applauded the state government’s “one district, one product” (ODOP) program on Friday and enjoyed Lucknow’s famous “chikankari” and “zari-zardozi”.

Moulin is visiting India to explore the potential of Uttar Pradesh weavers and bilateral cooperation between India and France.

The state government had launched the ODOP program in January 2018 to promote indigenous products.

Interacting with Navneet Sehgal, Additional Chief Secretary, MSME, khadi and loom, the French designer also discussed the possibility of signing a memorandum of understanding between the two countries to promote Uttar Pradesh handlooms in France .

Previously, Moulin had also visited the UP Institute of Design, Noida, and several clusters in Sultanpur and Lucknow.

“I am overwhelmed with the variety of looms and handicrafts that Uttar Pradesh boasts of,” Moulin said.

“Also, the ODOP initiative is absolutely brilliant because it empowers local artisans, especially women, and gives them the opportunity to be independent. Khadi also has immense potential on a global scale,” added Moulin.

Commenting on the French designer’s visit, Sehgal said, “Isabelle is a household name in the world of textile design and we can leverage her expertise to promote our local weavings.”

“Our teams are discussing a strategy to move this association forward, both in textile promotion and fashion education,” Sehgal added.

The state government is working on a new policy for hand loom, power loom, silk, textiles and garments.

This policy is expected to generate job opportunities for young people not only at the district headquarters, but in the villages of the state.