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This $30 LLBean tote bag is going viral on TikTok

As a millennial, I’m not ashamed to say that I love TikTok as much as any Gen Zer out there. I was scrolling through the app recently while working from home – uh, I mean, after work! $30). Don’t you like it when the algorithm understands you?

Showing off a perfectly preppy outfit with an LLBean tote, Tiktoker @jesicaelise said, “Very rarely will I let you forget that I spent way too much time in private school.” I felt that one. The video has gone viral with nearly half a million views and over 500 comments, with users gushing over their love for the timeless and incredibly durable tote bag, which debuted in 1944.

I also came across the video of @aileciajones then finally on that of @mippapiddleton, in which she says that she was influenced to buy the bag because of the two aforementioned videos. Many people on TikTok love the monogramming service offered by the LLBean website and have used it to write funny phrases on the bags instead of their names.

And if that wasn’t proof enough of her growing popularity, I’ll also add this: After featuring this story, our social media manager said she just bought one last week because she had seen an image on Pinterest of Carolyn Bessette Kennedy wearing it. in 1997. Meanwhile, Chloe Sevigny and Reese Witherspoon wore – got it? – the bag in the 2010s.

While the bag enjoys newfound fame on TikTok, it has clearly never gone out of style in the 78 years since it hit the market. Scroll down to see TikToks and celebrity photos, and buy the bag for yourself.